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01 - 1 The Nature of Psychology

Atkinson & Hilgard's Introduction 02 - 1 The Nature of Psychology

1 The Nature of Psychology CHAPTER 1 THE NATURE OF PSYCHOLOGY © MARIAGRAZIA ORLANDINI | DREAMSTIME.COM For more Cengage Learning textbooks, visit www.cengagebrain.co.uk R eading opens the door to education and advancement. What’s the best way to encourage kids...

01 - 2 Biological Foundations of Psychology

Atkinson & Hilgard's Introduction 03 - 2 Biological Foundations of Psycho...

2 Biological Foundations of Psychology CHAPTER 2 BIOLOGICAL FOUNDATIONS OF PSYCHOLOGY © PHOTOTAKE INC. / ALAMY For more Cengage Learning textbooks, visit www.cengagebrain.co.uk I magine waking up one morning to discover that your sense of smell has intensified...

01 - 3 Psychological Development

Atkinson & Hilgard's Introduction 04 - 3 Psychological Development

3 Psychological Development CHAPTER 3 PSYCHOLOGICAL DEVELOPMENT © ISTOCKPHOTO.COM/NADEZHDA KULAGINA For more Cengage Learning textbooks, visit www.cengagebrain.co.uk I t is parents’ night at the beginning of the school year at the local primary school. Mrs. Vo...

01 - 4 Sensory Processes

Atkinson & Hilgard's Introduction 05 - 4 Sensory Processes

4 Sensory Processes CHAPTER 4 SENSORY PROCESSES © LONDONPHOTOS - HOMER SYKES / ALAMY For more Cengage Learning textbooks, visit www.cengagebrain.co.uk I magine yourself sitting late at night in a deserted church. Although the image is one of profound serenity,...

01 - 5 Perception

Atkinson & Hilgard's Introduction 06 - 5 Perception

5 Perception CHAPTER 5 PERCEPTION © ISTOCKPHOTO.COM/JUSTIN HORROCKS For more Cengage Learning textbooks, visit www.cengagebrain.co.uk O n a warm Saturday some years ago, two young men – we’ll call them Alex and Simon – left their homes for a day’s hunting trip...

01 - 6 Consciousness

Atkinson & Hilgard's Introduction 07 - 6 Consciousness

6 Consciousness CHAPTER 6 CONSCIOUSNESS © Lorel Ward Photolibrary/David Ridley/Images.com For more Cengage Learning textbooks, visit www.cengagebrain.co.uk V eronica was sitting in a restaurant with her friend Gina, listening to Gina’s recounting of a party sh...

01 - 7 Learning and Conditioning

Atkinson & Hilgard's Introduction 08 - 7 Learning and Conditioning

7 Learning and Conditioning CHAPTER 7 LEARNING AND CONDITIONING © ROGER BAMBER/ALAMY For more Cengage Learning textbooks, visit www.cengagebrain.co.uk I f you have ever experienced a panic attack, you know that it is a terrifying experience: your heart is raci...

01 - 8 Memory

Atkinson & Hilgard's Introduction 09 - 8 Memory

8 Memory CHAPTER 8 MEMORY © RUI MATOS | DREAMSTIME.COM For more Cengage Learning textbooks, visit www.cengagebrain.co.uk I n December 1986, a man named Ronald Cotton went on trial, accused of brutally raping a university student named Jennifer Thompson. From t...

01 - 9 Language and Thought

Atkinson & Hilgard's Introduction 10 - 9 Language and Thought

9 Language and Thought CHAPTER 9 LANGUAGE AND THOUGHT © ENXOH | DREAMSTIME.COM For more Cengage Learning textbooks, visit www.cengagebrain.co.uk I n the 1970s, jogging became a popular form of exercise in the United States as well as in Europe. Some joggers re...

01 - 10 Motivation

Atkinson & Hilgard's Introduction 11 - 10 Motivation

10 Motivation CHAPTER 10 MOTIVATION © ROBERTO CAUCINO | DREAMSTIME.COM For more Cengage Learning textbooks, visit www.cengagebrain.co.uk Y ou’re hurrying to get to an important job interview on time. You were running late this morning, so you skipped breakfast...

01 - 11 Emotion

Atkinson & Hilgard's Introduction 12 - 11 Emotion

11 Emotion CHAPTER 11 EMOTION © CATALIN PETOLEA | DREAMSTIME.COM For more Cengage Learning textbooks, visit www.cengagebrain.co.uk I n the 1970s, Ted Bundy broke into the apartment of a young female student at the University of Washington, knocked her unconsci...

01 - 12 Intelligence

Atkinson & Hilgard's Introduction 13 - 12 Intelligence

12 Intelligence CHAPTER 12 INTELLIGENCE © ROLFFIMAGES | DREAMSTIME.COM For more Cengage Learning textbooks, visit www.cengagebrain.co.uk T ommy was born in December 1856, In Virginia, USA, to Janet Woodrow, the daughter of a Presbyterian minister, and Joseph R...

01 - 13 Personality

Atkinson & Hilgard's Introduction 14 - 13 Personality

13 Personality CHAPTER 13 PERSONALITY © ISTOCKPHOTO.COM/DEMONOID For more Cengage Learning textbooks, visit www.cengagebrain.co.uk 462 CHAPTER 13 PERSONALITY applied to understand personality only in the past couple of decades. In reviewing these theories, we ...

01 - 14 Stress, Health, and Coping

Atkinson & Hilgard's Introduction 15 - 14 Stress, Health, and Coping

14 Stress, Health, and Coping CHAPTER 14 STRESS, HEALTH, AND COPING ©ISTOCKPHOTO.COM/RICHARD STOUFFER For more Cengage Learning textbooks, visit www.cengagebrain.co.uk J anet was feeling near the end of her rope. All day long she had endured one hassle after a...

01 - 15 Psychological Disorders

Atkinson & Hilgard's Introduction 16 - 15 Psychological Disorders

15 Psychological Disorders CHAPTER 15 PSYCHOLOGICAL DISORDERS © ELENA RAY | DREAMSTIME.COM For more Cengage Learning textbooks, visit www.cengagebrain.co.uk M arc Summers had a lot of worries as a child. These were not the usual worries children have about big...

01 - 16 Treatment of Mental Health Problems

Atkinson & Hilgard's Introduction 17 - 16 Treatment of Mental Health Prob...

16 Treatment of Mental Health Problems CHAPTER 16 TREATMENT OF MENTAL HEALTH PROBLEMS © SHARIFF CHE’ LAH | DREAMSTIME.COM For more Cengage Learning textbooks, visit www.cengagebrain.co.uk S teve M. has paranoid schizophrenia. He frequently hears voices beratin...

01 - 17 Social Influence

Atkinson & Hilgard's Introduction 18 - 17 Social Influence

17 Social Influence CHAPTER 17 SOCIAL INFLUENCE © IJANSEMPOI | DREAMSTIME.COM For more Cengage Learning textbooks, visit www.cengagebrain.co.uk P eople sometimes do the inexplicable – or what seems inexplicable. Our newspapers and history books provide plenty ...

01 - 18 Social Cognition

Atkinson & Hilgard's Introduction 19 - 18 Social Cognition

18 Social Cognition CHAPTER 18 SOCIAL COGNITION © ISTOCKPHOTO.COM/HENK BADENHORST For more Cengage Learning textbooks, visit www.cengagebrain.co.uk P eople think about – and judge – other people all the time. For instance, when engaged in casual people-watchin...